Casino Guru, the leading casino directory, is expanding its partnership with UK and US charity BetBlocker to localize its self-exclusion tool.
The collaboration allows BetBlocker to expand its award-winning, friction-free, and anonymous blocking software into Finland, now offering support services in Finnish.
Casino Guru focuses on promoting safer and responsible gambling to both players and industry professionals through initiatives such as the Safety Index, Global Self-Exclusion Initiative, and Casino Guru Academy, while recognizing accomplishments in the Casino Guru Awards.
A defining cornerstone of Casino Guru and BetBlocker’s missions has been to provide players with responsible gambling support in their native languages, as demonstrated by both companies’ localization initiatives worldwide.
Language barriers represent a significant obstacle for many users, and Casino Guru has been working consistently to translate its casino database and library of responsible gambling materials into additional languages to reach more players, free of charge, and no matter where they are.
With an estimated 4% of Finland’s population at moderate risk of gambling-related harm in 2023, according to a government report on gambling, Casino Guru’s backing of BetBlocker’s Finnish localization is set to benefit hundreds of thousands of people.
BetBlocker Founder Duncan Garvie said:
Casino Guru has consistently led the affiliate market in prioritizing safer gambling. Casino Guru’s Global Self-Exclusion initiative has driven forward the dialogue around harm prevention in the sector and has given a working example of how safer gambling messaging can be integrated into the affiliation business model. We’re always happy to work with affiliates, and Casino Guru has made a real-world difference to thousands of people by supporting us to deliver the service in Finnish.
Simon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, added:
Our partnership was established to promote efforts around cross-jurisdictional self-exclusion. A proper global system is still far off, but BetBlocker is doing an excellent job of bringing a free and anonymous blocking solution to those who need it, no matter where they are. Casino Guru is proud to support this initiative, and we expect our collaboration to have a strong impact on responsible gambling in Finland.
Recognized for its commitment to safer gambling, Casino Guru is a 2025 finalist in VIXIO’s Global Regulatory Awards for “Outstanding Contribution to Safer Gambling.” This new collaboration with BetBlocker only reaffirms Casino Guru’s unflagging commitment to making gambling safer for everyone.
