Games Global is set to provide high-performance eInstant games to the iLottery sector, bringing the company’s extensive experience and expertise from regulated online gaming into the fastest-growing lottery game category.
The digital gaming powerhouse, which boasts over 40 game studios and serves over 600 branded gaming websites in regulated markets, has created a dedicated business unit to develop an eInstant product offering, available to World Lottery Association (WLA) members.
Games Global has partnered with EQL, an established eInstants content aggregator with multiple iLottery platform integrations already in place. This collaboration will provide Lotteries with direct access to Games Global’s eInstants portfolio and enable efficient and rapid deployment of selected games, leveraging EQL’s existing iLottery platform integrations.
Games Global’s focus on innovation, its attention to artistic detail and player appeal, and its proven track record of success are being applied to the new range of eInstant game products.
As well as operating the iGaming sector’s largest progressive jackpot network and iconic titles such as the Gold Blitz™and Pots of Gold™ series, Games Global is also adept at building bespoke games at speed thanks to its unique studio-first model. The company is eager to provide its deep gaming knowledge, multi-studio capability, operating flexibility, and performance track record to deliver outstanding eInstant products to the lottery industry.
The first suite of eInstant games will be launched for a National Lottery early Autumn of 2025, with a regular cadence of exciting, powerful, high-impact games to follow.
Walter Bugno, CEO at Games Global, said:
Games Global is very pleased to announce our decision to invest the extensive capabilities and gaming DNA of our company into the world of Lottery.
Our dedicated iLottery studio is already working on a suite of games designed specifically for iLottery and attuned to the needs and requirements of these customers.
Mark MacCombie, Executive Vice President for New Business and Strategic Investments at Games Global, added:
There are extensive content parallels and opportunities to leverage Games Global’s iGaming pedigree for the benefit of the Lottery gaming sector. We have strong Lottery industry experience in our senior leadership team and a passion to make outstanding, successful games for all of our customers.
We are very pleased to have EQL as a valued and experienced content distribution partner who already has iLottery platform integrations operational in multiple jurisdictions.
