Betsson reported mixed performance in Q1 2026, with a slight dip in overall revenue offset by strong growth in Latin America, which is now emerging as one of its key markets.
The company’s total revenue dropped slightly from Q4 2025 to €285.3 million, primarily due to a decline of almost 4% in casino revenue across all regions, as well as only a modest increase in sportsbook revenue of 1%, when compared to Q1 2025. Betsson’s operating margin increased to 8.4% in Q1 2026; however, the company also noted lower revenues for its B2B segment than expected levels for the previous quarter.
Revenues generated from Latin America grew by almost 25% or approximately €95 million in the first quarter compared to Q1 of last year, moving regionally closer to Betsson’s core markets located within Central and Eastern Europe and Central Asia.
CEO Pontus Lindwall said:
Latin America is currently behind Europe in terms of development, which means online gaming penetration is still low. However, there is ‘structural growth ahead,’ especially in Argentina. We have very strong positions, especially in Argentina where we are number one, along with a strong brand and proven technology. We are optimistic.
Part of Betsson’s ability to grow revenue in the region has been from its sponsorship agreements with major football clubs, such as Boca Juniors, Racing Club and Atlético Nacional, which have enhanced Betsson’s visibility in some of the most popular footballing markets in the world.
With an expected increase in engagement and betting activity during the FIFA World Cup 2026, Betsson continues to prepare for the tournament and is looking forward to a successful year from its growing market in Latin America.
Overall, the results for the first quarter of 2026 show that emerging markets, and specifically Latin America, are becoming increasingly important to Betsson’s overall revenue growth as a way of compensating for lack of continued growth from some of its other market segments.
